We started with a one-page template that the client wanted to redo. He provided a few examples of competitors websites that he liked and from there we began to sculpt. We removed the junk and defined the brand. We added strong imagery and fonts to enhance the look and feel. We wanted to show we meant business but at the same time offer a usable interface that invited the user to explore the website. In the end, we merged art with function. We absolutely love the new website and hope you do to.